WWW.HYST.UK

The Zero Commission
Food Delivery Infrastructure

Stripping out the predatory 30% aggregator tax. Enabling restaurants to sell at pure dine-in menu rates via pure-play technology integration.

The Aggregator Imperfection
HYST.UK

The 30% Margin Trap

Current market leaders operate massive, asset-heavy infrastructure layers. They fund this by taxing restaurants 20% to 35% per order.

To cover this loss, restaurants inflate digital menu prices. The consumer pays more, the restaurant earns less, and the marketplace marketplace traps the data pipeline.

30%

Average margin cut taken from local businesses by traditional applications.

+40%

Average price inflation seen on food delivery apps compared to standard dine-in menu rates.

02 / The ProblemConfidential
The Solution: Pure Tech, 0% Commission
HYST.UK

0% Commissions

Hyst does not take a percentage bite out of food revenue. Restaurants sell on our app at the exact same price as their physical menu rates.

Decoupled Ecosystem

We do not manage riders, fleets, or payment licenses. We function entirely as an api-connected integration layer utilizing trusted third parties.

Direct QR Distribution

No expensive, untargeted customer acquisition ads. Growth is hyper-localized through dedicated, physical QR deployment directly inside the venues.

03 / Solution ArchitectureConfidential
The Integrated 3rd Party Grid
HYST.UK
01 / Payments

TWPayz, London

End-to-end payment gateway transaction handling. Seamless compliance, rapid transaction settlements, and institutional security directly integrated into the client application.

02 / Logistics

Uber Direct

On-demand delivery fulfilled instantly via Uber’s enterprise courier API framework. Scale, tracking, and courier liability are entirely shifted off Hyst's balance sheet.

03 / Marketing

The QR Network

Merchant-driven organic acquisition. Every restaurant prints and distributes unique QR codes, shifting marketing execution and cost completely to the venue.

04 / Infrastructure LayerConfidential
Four Highly Predictable Revenue Channels
HYST.UK
£250

Gateway Onboarding

Flat, upfront fee paid by every restaurant onboarded onto the Hyst/TWPayz system setup.

+£250

Hardware Upsell

Additional hardware margin collected when supplying dedicated physical payment terminals.

£1.00

Micro-SaaS Transaction

A flat processing fee charged to Hyst users per successful digital order fulfilled.

B2B

Hyper-Local Ads

Ad marketplace revenue from local providers (salons, retail) targeting the regional active user base.

05 / Business ModelConfidential
Beyond Food: The Cross-Promotion Engine
HYST.UK

Captive Regional Attention

Because users order directly from their favorite local restaurants without leaving the application framework, Hyst constructs a highly concentrated, localized ad platform.

Non-restaurant local merchants run high-conversion native banner ads, specific promotions, and exclusive digital coupons right within the unified Hyst Business Directory section.

Local Retail

Superstores and lifestyle boutiques driving digital and physical store foot traffic.

B2B Services

Design agencies, tech partners, and printers advertising solutions to the venue operators.

06 / Ad EcosystemConfidential
Scale Metrics & Growth Horizon
HYST.UK
Stage 1: Foundation (Month 3)200 Venues
200 Active Restaurants
Stage 2: Market Penetration (Month 6)500 Venues
500 Active Restaurants
Stage 3: National Footprint (Year 1)2,000 Venues
2,000 Active Restaurants Across the United Kingdom
07 / Growth ProjectionsConfidential
Zero Friction National Expansion
HYST.UK

Zero Fleet Overhead

Traditional setups require huge capital expenditure to expand geographic logistics rings. Hyst expands instantly across any city in the UK wherever Uber Direct network architecture is active.

Built-in Growth Alignment

Restaurants are explicitly motivated to market the Hyst application platform because every customer transaction processed through us safeguards their primary profit margins.

08 / Scale MechanicsConfidential
Pre-Seed Capital Allocation: £25,000 for 20% Equity
HYST.UK

Capital Deployment Strategy

With the core technology fully built, integrated, and entering live testing on June 15th, this round provides immediate runway to clear development liabilities and fund the critical 60-day launch window.

Tech Cleansing (Founder Debt Reimbursement): £10,000
Strategic Working Capital Reserve: £15,000

60-Day Monthly Operational Burn (£5,000/mo)

Founder & Executive Management: £4,000 Supporting Field & Acquisition Staff: £1,000 Local Infrastructure & Operations: £500 Hyper-Local QR & B2B Marketing: £500

Immediate 60-Day Milestone:

Onboard 60 active restaurants with a 40% TWPayz hardware terminal upsell penetration rate.

09 / Capital & RunwayConfidential

Phased Tranche Capital Deployment

To optimize equity drawdown against operational execution, the £25,000 investment is structured into three performance-linked milestone tranches:

Tranche 1: Immediate Execution £10,000

Funds the June 15th platform live-testing phase, initial operations setup, and localized rollout assets.

Tranche 2: Mid-July Development (30 Days) £10,000

Deploys upon successful testing verification to clear initial platform architecture development liabilities.

Tranche 3: August Scale Out (60 Days) £5,000

Final injection to clear remaining historical infrastructure debt as the 60-restaurant target is realized.

Investor Governance: Transparency & Control
HYST.UK

Decision-Making Contribution

Investor holds 20% equity stake with proportional voting rights on all major strategic, operational, and financial decisions.

01 Strategic Direction: Market expansion, pivot decisions, partnership approvals
02 Financial Oversight: Budget allocation, burn rate, capital deployment
03 Key Hires: Executive appointments, equity grants, vendor selection
04 Product Roadmap: Feature prioritisation, tech stack changes, integrations

Bi-Weekly Investor Meetings

Structured fortnightly board meetings with formal agenda, minutes, and decision logs shared 48 hours in advance.

W1 Operational Review: Metrics, onboarding velocity, restaurant feedback
W2 Strategic Review: Financial decisions, capital planning, major pivots

Quorum Required: Founder + Investor present for all major financial decisions. Unanimous consent for rounds >£10,000.

10 / Governance FrameworkConfidential
Capital Roadmap: Strategic Funding Milestones
HYST.UK
ROUND 1
£25K

Pre-Seed: Immediate Execution

Current round. 20% equity. Funds live testing, 60-day launch, 60-restaurant onboarding target.

NOW
ROUND 2
£100K+

Innovate UK Grant: Non-Dilutive Capital

Trigger: 100 restaurants onboarded. Target Innovate UK Smart Grant for tech innovation in food delivery.

Match-funded 70:30. Zero equity dilution. Accelerates national expansion.

Month 3–4
ROUND 3
£500K+

Seed Round: Scale & Dominate

Trigger: 500 restaurants onboarded by Month 6. Proven unit economics, revenue traction, market validation.

Institutional angels, VCs, strategic food-tech investors. 2,000-venue Year 1 target.

Month 6
11 / Funding StrategyConfidential
Investor Returns: Year 1–3 ROI Projection
HYST.UK
YEAR 1
2,000
Active Restaurants
Revenue £480K
Net Profit £120K
Investor ROI (20%) £24K
96%
Return on £25K Investment
YEAR 2
8,000
Active Restaurants
Revenue £2.4M
Net Profit £720K
Investor ROI (20%) £144K
576%
Cumulative Return on £25K
YEAR 3
25,000
Active Restaurants
Revenue £8.5M
Net Profit £2.55M
Investor ROI (20%) £510K
2,040%
Cumulative Return on £25K
12 / Investor ReturnsConfidential

Disrupting the Delivery Monopoly

A frictionless, tech-first platform architected to return margin back to the merchants who earn it.

Partner with Hyst • www.hyst.uk - 07879 175585